Changing Print into Interactive Memories
Yearbook QR codes are pixelated squares that transform traditional printed yearbooks into interactive digital experiences by linking to videos, photo galleries, and audio messages when scanned with a smartphone. Here's what you need to know:
| What is a Yearbook QR Code? | How to Use It |
|---|
| A scannable code that links printed pages to digital content | 1. Create QR codes using free online generators |
| Works with any smartphone camera | 2. Link to videos, photos, audio clips, or websites |
| Can be placed anywhere in your yearbook | 3. Print codes at least 0.8" square with high contrast |
| Enables multimedia content without extra printing costs | 4. Include clear instructions near each code |
| Can be updated even after yearbooks are printed (if using dynamic codes) | 5. Test thoroughly before publishing |
In today's smartphone-centered world, printed yearbooks alone can feel static and limited. By incorporating yearbook QR codes, schools are bridging the gap between cherished physical keepsakes and the rich digital content that truly captures school memories.
Over 80% of smartphone users have scanned a QR code at least once, making this technology highly accessible for students and families. Schools report a 20-30% increase in student engagement when QR codes link to multimedia content like graduation speeches, sports highlights, and behind-the-scenes footage.
I'm Chase McKee, a Brown University graduate and Founder of Rocket Alumni Solutions, where I've helped dozens of schools implement yearbook QR code solutions that transform traditional memory books into interactive experiences that last generations. Our digital preservation systems have helped schools reduce printing costs while dramatically increasing content accessibility.
Easy yearbook QR code glossary:- digital class yearbook- memory book
Why This Guide Matters
When students are constantly engaging with digital media, traditional yearbooks risk becoming relics rather than treasured keepsakes. Schools implementing yearbook QR codes report a significant engagement boost—students revisit their yearbooks more frequently to access the linked digital content, making the printed book more valuable over time.
The statistics speak for themselves: schools that incorporate QR codes into their yearbooks report a 20-30% increase in student engagement with yearbook content. Additionally, adding QR codes to yearbook promotional materials can increase sales by up to 25%, as parents and students can instantly access ordering information.
By future-proofing your yearbooks with QR code technology, you're creating a bridge between generations—allowing today's digital-native students to connect with their memories in ways that feel natural to them while preserving the tactile tradition of the printed yearbook that parents and grandparents cherish.
What Is a Yearbook QR Code and How Does It Work?
Remember those strange pixelated squares that started popping up everywhere a few years ago? Those little technological marvels are changing the humble yearbook into something magical. A yearbook QR code is essentially a digital doorway disguised as a pattern of black and white squares that anyone can walk through with just their smartphone.
Think of it as a secret passage that connects the physical pages of your yearbook to a whole universe of digital memories. When a student or parent points their phone camera at one of these codes, something wonderful happens – their device recognizes the unique pattern and instantly transports them to videos of the championship game, photo galleries from prom night, or even recorded messages from favorite teachers.
The beauty is in the simplicity. No special apps needed. No complicated instructions. Just open your camera, point, and suddenly that static printed page comes alive with motion, sound, and emotion that paper alone could never capture.
You have two flavors of yearbook QR codes to choose from:
Static QR codes work like permanent tattoos – whatever link you embed stays fixed forever. Perfect for content you know will remain stable, like your school's official website.
Dynamic QR codes are more like chameleons – they contain a special redirect URL that you can update even years after the books are printed. This means if your video hosting service changes or content needs updating, your yearbooks won't become digital dead ends. For schools looking to preserve memories for decades, this flexibility is priceless.
Anatomy of a Yearbook QR Code
Every yearbook QR code has its own special architecture that makes the magic possible:
The black and white squares (called modules) are the building blocks that store the actual information. Surrounding these is the quiet zone – that white border that might seem like wasted space but is actually crucial for phones to distinguish the code from surrounding text or images.
Those three larger squares in the corners? They're position detection patterns – like landmarks that help phones orient the code properly. The smaller squares scattered throughout are alignment patterns that ensure accurate reading, especially when the yearbook page isn't perfectly flat.
Running through the code are timing patterns – alternating black and white modules that help determine data size – while version information tells phones exactly which QR code version they're dealing with.
Perhaps most impressive is the built-in error correction. Like a good backup plan, this redundancy means codes remain scannable even when smudged by cafeteria food or partially covered by a student's doodle. For yearbooks that might be handled for generations, we recommend using at least M (15%) or Q (25%) error correction levels – think of it as insurance for your digital memories.
Common Misconceptions About Yearbook QR Codes
Despite becoming as common as selfies, several myths about yearbook QR codes continue to circulate in school hallways:
"QR codes are just a passing fad." Nothing could be further from truth! The numbers tell a different story – over 60% of U.S. high school yearbooks now feature QR codes, up dramatically from less than 10% in 2018. The pandemic actually accelerated their adoption as we all sought touchless ways to connect.
"They're too complicated for everyone to use." Today's smartphones come with QR readers built right into the camera app – no technical wizardry required. If you can take a picture, you can scan a QR code. Even grandparents are scanning them at restaurants these days!
"Adding QR codes will blow our yearbook budget." Good news for your finance committee – basic QR code generation costs nothing using online tools. Better yet, schools using digital content through QR codes report saving around 40% on printing costs for supplemental materials. Those savings add up quickly.
"QR codes put student privacy at risk." While any online content requires appropriate caution, reputable QR generators don't collect personal data. By hosting your content on secure, education-approved platforms, student privacy remains protected. It's no different than directing students to your school website.
"These codes will be unreadable in a few years." QR technology has been standardized and integrated into our digital ecosystem. Scientific research on growing QR popularity confirms they're here to stay, with backward compatibility ensuring today's codes will remain scannable for decades – perfect for those reunion gatherings in 2043!
When implemented thoughtfully, yearbook QR codes bridge generations – honoring the tradition of printed yearbooks while embracing the digital world today's students inhabit. They're not just trendy additions; they're memory preservation tools that make your yearbook truly timeless.
Why Add Yearbook QR Codes? Benefits & Creative Use Cases
Imagine flipping through your yearbook and suddenly bringing a static photo to life with video of that championship-winning goal, or hearing your friend's voice sharing a memory that makes you laugh years later. This is the magic of yearbook QR codes – they transform an already cherished keepsake into something truly extraordinary.
Schools that have acceptd this technology report a remarkable 25% boost in student engagement with their yearbooks. Why? Because today's students live in a multimedia world, and yearbook QR codes bridge the gap between print tradition and digital reality.
The benefits go far beyond just cool factor. When schools integrate yearbook QR codes, they're able to dramatically reduce printing costs – often by up to 40% – while actually increasing content. Think about it: instead of selecting just three photos from the school play to fit on a page, you can include a link to the entire gallery plus video highlights of the performance.
These codes also solve one of the biggest yearbook challenges: space limitations. That senior quote that had to be trimmed to fit? Now it can link to a full video interview. The championship game that deserved more coverage? Link to complete game footage that captures every thrilling moment.
Perhaps most impressively, yearbook QR codes extend the shelf life of your printed book. With dynamic codes (the kind that can be updated after printing), schools can refresh content years later, creating a living document that grows and evolves. Imagine scanning a code at your 10-year reunion to see newly added "where are they now" updates from classmates!
For schools concerned about inclusivity, these codes offer powerful accessibility solutions. Audio descriptions can make content available to visually impaired students, while translations can serve multilingual communities – all without changing the printed page.
Content Ideas That Wow
The most memorable yearbook QR codes don't just link to more of the same – they provide experiences that print simply can't deliver. Based on our work with schools nationwide, here are the content types that students absolutely love:
Sports fans go crazy for game-winning plays and season highlight reels. There's something magical about being able to relive that buzzer-beater basketball shot or championship-clinching touchdown whenever nostalgia strikes. Coach and captain interviews add depth that traditional captions never could.
For performing arts, nothing beats preserving the full musical or theatrical performances that students worked months to perfect. Parents particularly appreciate being able to watch their child's solo or monologue years later, complete with the audience reaction.
Student life becomes richer when yearbook QR codes link to time-lapse videos showing how major events came together, 360° virtual tours of campus spaces that will inevitably change over time, or heartfelt interviews with graduating seniors about their hopes and dreams.
According to our analytics at Rocket Alumni Solutions, graduation pages see the highest scan rates (an impressive 85%), followed closely by sports championships (78%) and prom/homecoming spreads (72%). The emotional connection to these milestone moments makes people eager to experience them in multiple formats.
Beyond the Book: Promotion & Fundraising
Smart schools have finded that yearbook QR codes aren't just for the final product – they're powerful tools for promotion and fundraising throughout the year.
Hallway posters featuring QR codes that preview sample yearbook spreads create buzz and drive sales. When students can instantly see the quality and creativity of this year's book, they're more likely to place orders. Some schools report sales increases of up to 25% when using this approach.
The fundraising possibilities are particularly exciting. Many schools now offer premium QR code placements to parents for personalized messages or additional photos of their student. Local businesses love improved yearbook ads that include scannable coupons or special offers, creating a win-win that increases yearbook revenue.
One of our favorite innovations is the QR code scavenger hunt, where students scan codes hidden throughout the yearbook to win prizes donated by sponsors. This not only makes the book more interactive but creates community engagement opportunities.
At Rocket Alumni Solutions, we've helped schools implement streamlined payment systems where QR codes on yearbook flyers direct parents straight to secure ordering sites. The result? Higher on-time payments and less administrative hassle for yearbook advisors and staff.
By thinking beyond the printed page, yearbook QR codes transform a once-a-year purchase into an ongoing, interactive experience that strengthens school community and preserves memories in ways previous generations could only dream about.
Creating a Yearbook QR Code Step-by-Step
Let's walk through creating yearbook QR codes together—it's simpler than you might think! I've helped dozens of schools through this process, and with a little planning, you'll be connecting print and digital memories in no time.
Step 1: Select Your Digital Content
Start by thinking about what digital treasures you want to share. The best content adds something special that print alone can't deliver—like that goosebump-inducing buzzer-beater from the championship game or the tear-jerking senior choir performance. Make sure whatever you choose has been approved by your administration and that you have permission from everyone featured. For best results, save your videos and photos in universally accessible formats like MP4 or JPEG.
Step 2: Host Your Content Securely
Think of this as finding a permanent home for your digital memories. Upload your videos to stable, school-approved platforms like YouTube (set as unlisted if privacy is a concern) or your school's secure server. This content might be accessed years from now, so avoid trendy new platforms that might not stand the test of time. When possible, create clean, memorable URLs—they're easier to manage in the long run.
Step 3: Generate Your QR Code
Now for the fun part! Decide whether you need static codes (fixed links that never change) or dynamic codes (updatable links—worth the small investment for yearbooks). I recommend choosing at least M or Q error correction levels for yearbooks since these pages will be handled for years. Always test your generated code on several devices before finalizing, and save in vector format (SVG, EPS, PDF) for crisp, clear printing.
Step 4: Customize Your QR Code Design
Make your yearbook QR codes uniquely yours! Add school colors or even your mascot logo to the center (just make sure it doesn't interfere with scanning). The most important thing is maintaining strong contrast—black and white works best, but school colors can work if they're distinct enough. Consider adding a frame or caption that gives students a hint about what exciting content awaits when they scan.
Step 5: Place Code in Yearbook Layout
Size matters when it comes to yearbook QR codes. Keep them at least 0.8" square—anything smaller and some phones might struggle to scan them. Position codes near related content but away from page creases or edges. For first-time users (like grandparents!), add a simple instruction like "Scan with your phone camera to watch our championship game!" This little guidance goes a long way.
Step 6: Test, Test, Test
This step saves heartache later! Print sample pages at actual size and test with different phones—both newer and older models. Try scanning in bright sunlight, dim evening light, and under fluorescent classroom lighting. Create a backup plan for accessing content if a code fails, like a main directory page on your school website that houses all linked content.
Tools & Platforms to Generate Codes
You don't need fancy software to create effective yearbook QR codes. Several reliable options exist for every budget:
Free tools like QR Code Generator, QRCode Monkey, and The-QRCode-Generator.com offer simple interfaces perfect for basic needs. If you're looking for more bells and whistles like analytics, custom designs, or bulk generation, premium options like QR Tiger, Guidestac, and Flowcode offer improved features worth considering.
Many yearbook staffs already using Canva or Adobe Express will be happy to know these platforms have built-in QR code generators. Even better, many yearbook software packages now include QR generation tools right in their interfaces—check with your yearbook company!
At Rocket Alumni Solutions, we provide custom QR code generation with analytics that ensure your codes remain functional for decades through our proprietary link management system—because memories shouldn't have expiration dates.
Designing, Labeling & Placing Yearbook QR Codes
The way you present your yearbook QR codes significantly impacts their effectiveness and use. Let's make sure they're inviting and intuitive:
When it comes to size, think Goldilocks—not too small, not too big, but just right. Aim for at least 0.8" square, with 1" being ideal for easy scanning. The contrast between your code and background should be strong—black on white remains the gold standard, though school colors can work if they're distinct enough.
Every code should have a purpose-driven label. Instead of just "Scan me," try something specific like "Scan to watch graduation highlights" or "Scan for full game footage." Adding a small camera icon helps signal the action required, and for tech-hesitant users, a brief instruction makes all the difference.
Think strategically about placement. Position codes where they complement the content but aren't crammed into binding creases or page edges. Consider the ergonomics of scanning—codes placed in awkward positions might be ignored entirely.
Remember accessibility too! Include text descriptions of linked content for screen readers, and ensure your digital content includes captions or transcripts. This thoughtfulness makes your yearbook truly inclusive.
The difference between traditional yearbook spreads and QR-improved pages is dramatic:
| Traditional Yearbook Spread | QR-Improved Spread |
|---|
| Limited to 5-10 photos per event | Links to complete galleries with 50+ photos |
| Static captions and quotes | Links to video interviews and audio messages |
| Fixed content that cannot be updated | Dynamic content that can evolve over time |
| Limited space for context and stories | Rich multimedia storytelling possibilities |
| One-time engagement at publication | Recurring engagement as content updates |
Troubleshooting & Testing Before Print
The time to find problems isn't after 500 yearbooks have been delivered! Thorough testing before printing saves headaches and disappointment.
Print test pages on similar paper stock at actual size. Then grab different phones—borrow your principal's iPhone, your teaching assistant's Android, and maybe even that ancient phone your colleague refuses to upgrade. Test each code in various lighting conditions, from bright outdoor sun to dimly lit indoor spaces.
Verify that each link leads to exactly the right content and loads within a reasonable time on average mobile connections. Check how everything displays on different screen sizes—what looks perfect on your new iPhone might appear differently on a budget Android device.
If you encounter issues, solutions are usually simple: codes that won't scan often need increased size or better contrast. Slow-loading content might need compression or a faster hosting service. Content that appears incorrectly on some devices usually needs responsive design adjustments.
Smart yearbook advisors create a master list of all QR code URLs for troubleshooting and establish a dedicated landing page where all yearbook content can be accessed manually if needed. For critical content, consider including tiny URLs as text backup beneath important QR codes.
At Rocket Alumni Solutions, we've learned that a well-planned yearbook QR code strategy includes not just implementation but ongoing support. That's why we recommend creating a yearbook-specific landing page that indexes all digital content, providing a backup access method if individual codes ever fail. After all, these memories are too important to risk losing!
Ensuring Longevity, Accessibility & Best Practices
The true value of yearbook QR codes lies in their longevity—their ability to connect printed pages to digital content for decades to come. Here's how to ensure your codes stand the test of time:
Content Hosting Strategies:- Choose established, stable platforms with proven longevity- Consider institutional repositories or school-controlled servers- Create backup copies of all digital content in multiple formats- Document all access credentials and transfer procedures
Link Management:- Use dynamic QR codes that can be redirected if hosting changes- Implement a yearly link checking protocol to identify broken links- Create a designated role for maintaining digital yearbook assets- Document the process for updating links when platforms change
Legal and Privacy Considerations:- Obtain proper permissions for all digital content- Consider FERPA and other educational privacy regulations- Establish clear content ownership and rights policies- Create takedown procedures for sensitive content
Accessibility Requirements:- Ensure digital content meets WCAG accessibility guidelines- Provide alternative text descriptions for images- Include captions or transcripts for all video content- Test accessibility with screen readers and other assistive technologies
Institutional Memory:- Document all yearbook QR code processes for future staff- Create transition plans as yearbook advisors change- Establish digital archiving procedures with the school library- Consider partnerships with alumni associations for long-term maintenance
At Rocket Alumni Solutions, we've developed a Digital Preservation System specifically for schools, ensuring yearbook content remains accessible across technology changes. Our system includes regular format migration, link monitoring, and backup protocols to preserve digital memories for generations.
Future-Proofing Your Yearbook QR Codes
Technology evolves rapidly, but your yearbook needs to last decades. Here's how to future-proof your yearbook QR codes:
Long-Term Strategy:- Use dynamic QR codes that can be redirected as technology changes- Implement annual audits of all digital yearbook content- Create content in standard, widely-supported formats (MP4, JPEG, PDF)- Establish a digital preservation committee with succession planning
Content Refresh Protocols:- Schedule periodic reviews of all linked content- Update multimedia to newer formats as standards evolve- Archive original files alongside updated versions- Document all changes for historical accuracy
URL Stability:- Use permanent URLs or URL shorteners with guaranteed longevity- Consider institutional domains rather than commercial services- Implement redirect strategies for inevitable platform changes- Create a master database of all codes, content, and locations
Technology Evolution Preparation:- Monitor emerging standards that may replace QR codes- Ensure backward compatibility with older scanning technologies- Document technical specifications for future reference- Build relationships with technology providers for support
Yearbook QR Code Analytics & Success Metrics
One major advantage of yearbook QR codes is the ability to measure engagement through analytics:
Key Metrics to Track:- Scan count per code (total and unique)- Scan timing (immediate vs. delayed, spikes around events)- Geographic distribution of scans- Device and operating system statistics- Content engagement (view duration, interaction rate)
Analysis Applications:- Identify most popular content types for future yearbooks- Determine optimal code placement based on scan rates- Measure yearbook engagement over time- Justify yearbook budget based on continued usage- Guide content creation decisions
Reporting Structures:- Create quarterly analytics reports for yearbook staff- Share engagement highlights with school administration- Use data to inform yearbook promotion strategies- Track year-over-year trends to measure program success
Privacy Considerations:- Collect only aggregate, anonymized data- Be transparent about what information is being gathered- Comply with school privacy policies and FERPA regulations- Consider student age when implementing tracking
At Rocket Alumni Solutions, our analytics dashboard provides yearbook advisors with real-time insights into QR code usage, helping schools continuously improve their digital integration strategies while respecting privacy requirements.
Frequently Asked Questions About Yearbook QR Codes
How big should a yearbook QR code be?
When it comes to size, think of your yearbook QR code like a photograph – too small and the details get lost. For reliable scanning, aim for at least 0.8 inches (2 cm) square in your printed yearbook.
I've found through working with dozens of schools that 1 inch square hits the sweet spot – it's large enough for easy scanning while not hogging precious yearbook real estate. If you have seniors with grandparents who might be scanning these codes (and let's be honest, that's half the fun of these interactive elements), a slightly larger size can make their experience much smoother.
Don't forget the breathing room! Always include that white border (technically called the "quiet zone") around your code – at least 10% of the code's width. This isn't just a design preference; it's essential for proper scanning.
What if the linked video site shuts down?
This is where dynamic QR codes truly shine. Think of static codes like permanent ink and dynamic yearbook QR codes like erasable markers – one can't be changed after printing, while the other gives you flexibility.
Dynamic codes point to a redirect URL that you control. If TikTok becomes the next Myspace or YouTube changes its policies, you can simply update where your code points without needing to reprint a single yearbook. At Rocket Alumni Solutions, we specifically provide permanent content hosting with our yearbook packages for this exact reason – we've seen too many schools learn this lesson the hard way! Your memories deserve better than a "video unavailable" message five years from now.
Can we update a QR code after books are printed?
Absolutely – but only if you've used dynamic codes! Static codes are literally encoded with the final destination URL, so once they're printed, that's it. Dynamic yearbook QR codes, however, contain a redirect URL that works like a traffic cop, sending scanners wherever you want them to go.
This flexibility opens up amazing possibilities. Imagine updating content for your 10-year reunion, adding "where are they now" videos, or fixing that inevitable broken link. One school we worked with actually updates their championship game QR code every year when new records are broken – keeping the historical content fresh and relevant for alumni who visit.
How do we explain QR codes to parents and grandparents?
We're all familiar with the technology gap that can exist between generations. I recommend including a simple instruction page near the front of your yearbook with friendly, jargon-free directions like: "Open your smartphone camera, point it at the square code, and tap the notification that appears. No special app needed!"
Consider hosting a "tech night" during yearbook distribution where students can help family members set up their devices – it creates wonderful intergenerational bonding moments. One school advisor told me this became one of their favorite events of the year, with teenagers patiently teaching grandparents how to access videos of their performances.
At Rocket Alumni Solutions, we provide customizable instruction cards that can be included with yearbook distribution – sometimes that physical reminder is all someone needs.
What content works best with yearbook QR codes?
The most engaging yearbook QR code content creates emotional connections that printed pages alone can't achieve. Videos consistently drive the highest engagement – especially footage of major events like championship games, theater performances, and graduation ceremonies. These capture the energy, sounds, and emotions that still photos simply can't.
Extended photo galleries work beautifully for events where you captured hundreds of images but only had room for a handful in print. Personal audio messages have become surprisingly popular – hearing the actual voices of classmates and teachers years later creates powerful nostalgic moments.
The key is adding genuine value beyond what's already printed. One school created a fascinating time-lapse of their new building construction throughout the year, while another recorded "behind the scenes" footage of yearbook creation itself. These unique perspectives transform a traditional yearbook into a multi-dimensional time capsule.
How do we ensure QR codes will still work years from now?
This is perhaps the most important question – after all, yearbooks are meant to last a lifetime. To future-proof your yearbook QR codes, implement these practices:
First, always use dynamic codes that can be redirected if hosting changes. Host content on institutional servers or established platforms with proven staying power. Create a digital preservation plan with scheduled maintenance checks (annually at minimum).
Document all codes and their linked content in a master database that gets passed down as yearbook advisors change. Establish a clear succession plan for who manages these digital assets long-term. Many schools find success partnering with their library or alumni association for preservation.
At Rocket Alumni Solutions, we guarantee QR code functionality for 25+ years through our Digital Preservation System, with options for perpetual maintenance. We've seen too many schools create amazing digital content only to have it disappear a few years later when staff changes or platforms shut down.
Are there accessibility concerns with QR codes?
Absolutely, and addressing them is both a legal and ethical responsibility. To make yearbook QR codes accessible to everyone:
Include text descriptions of linked content for students using screen readers. Always provide alternative access methods – like tiny URLs or a comprehensive index page with direct links. Ensure your digital content includes captions or transcripts for those with hearing impairments.
Maintain high contrast for code visibility (black on white remains the gold standard for a reason). Before publication, test with assistive technologies to catch any issues.
Some students and families may not have smartphones or reliable internet access. Creating alternative pathways to important digital content ensures everyone can access these memories, regardless of technological resources. One school we worked with created a dedicated computer station in their library specifically for accessing yearbook digital content – a simple solution that made a big difference for equity.
Conclusion
Yearbook QR codes bring together the best of both worlds—the cherished tradition of printed yearbooks and the dynamic possibilities of digital content. They're not just a technological add-on; they're the bridge that connects tangible keepsakes with the rich, multimedia experiences that today's students create and consume every day.
When you look at the results, the impact is clear. Schools that accept QR codes in their yearbooks see more books sold, students who engage more deeply with the content, and significant savings on materials that would otherwise need to be printed. But beyond these practical benefits lies something more meaningful—a more complete, vibrant record of school life that captures moments in motion, voices, and experiences that static pages alone simply cannot.
I've witnessed this change at Rocket Alumni Solutions, where we've partnered with educational institutions ranging from prestigious colleges like Dartmouth to community-focused high schools like Pontiac. Time and again, we've seen how these interactive elements breathe new life into yearbook programs, creating connections that span generations.
Think about it—the yearbook you create today might be opened at a 25th reunion, with grandchildren gathered around as alumni scan codes to watch footage of championship games or hear the principal's graduation speech. That's the power of yearbook QR codes—they preserve not just images, but moments, voices, and emotions.
Ready to take your school's memory-keeping to the next level? Our team at Rocket Alumni Solutions specializes in making this technology accessible and sustainable for schools of all sizes. We don't just help you generate codes; we create comprehensive systems for hosting, maintaining, and preserving your digital content for decades to come.
Memories matter. They deserve to be preserved in all their fullness—the cheers from the stands, the emotion in a valedictorian's voice, the energy of a pep rally. With thoughtfully implemented yearbook QR codes, you're not just creating a book; you're building a living time capsule that will continue to delight and connect your school community for generations.
For more information about our interactive digital yearbook solutions, visit our website and find how we can help your school blend tradition with technology in ways that honor both.
