Fill more seats for the concert, play and spring musical
Arts events compete with games, jobs and homework for a family’s evening. Put the show date, a cast photo and ticket details in front of students and visitors for the two weeks before opening night, then greet the audience on the way in.
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Why it matters
The arts often get less screen time than sports
Game schedules run on the lobby screen every week while the band concert gets a flyer by the music room. Families who never pass that hallway never hear about the show. A balanced screen gives the arts the same reach.
Ideas for Performing Arts Promotion
Show title, dates and curtain time
Lead with the name of the production and every performance date. Put the start time in large type.
Cast and crew photos
Introduce the leads, the pit orchestra and the stage crew with approved photos. Crew members rarely get the spotlight.
A short rehearsal clip
A few seconds from dress rehearsal shows the costumes and set better than a still. Choose a clip that makes sense without sound.
Ticket sales and prices
Say where and when tickets are sold and the prices your department or boosters have set.
The program on show night
Play the concert program as a PDF on the auditorium lobby screen while families find their seats.
Thanks to volunteers and sponsors
Credit the parents who built the set and the businesses that bought program ads.
How it works with Digital Signage
Performing Arts Promotion, step by step.
Three steps
Bring in what the department made
Add the show poster as an image, the program as a PDF and rehearsal footage as video, straight from your library or computer.
Run it for the two weeks before
Set the promotion to start two weeks out and end after the final curtain. Drag it toward the front as opening night gets close.
Give show night its own lineup
Schedule a welcome slide and the program on the auditorium lobby screen alone. Other screens keep their own timelines.
Setups vary by school; your demo confirms what yours will use.
Best practices
Tips to get it right.
Performing Arts Promotion tips
Give each ensemble its turn
Band, choir, orchestra, theater and dance all deserve a slot. Rotate them across the year.
Use a real photo from rehearsal
A slightly blurry action shot from tech week beats a polished template with no students in it.
Call out the matinee
If there’s an afternoon show, mention it for families with small children and grandparents.
Keep promoting through closing night
Leave the promotion up until the last show. Word of mouth after opening night can still fill seats.
Keep exploring
More Digital Signage use cases
Questions
Performing Arts Promotion questions
Start two weeks ahead with the show title, dates, time and ticket details, then add cast photos and a short rehearsal clip. On show night, put a welcome slide and the program on the lobby screen.
Staff can add posters, PDFs and video to any screen’s timeline and set when each item plays, so the show gets steady screen time without a walk to the TV. For a fresh graphic, Rocket Graphics can make one to download and add.
Yes. Add the program as a PDF from your computer or library and give it the show dates. It fits well on an auditorium lobby screen while the audience arrives.
If your school already uses Rocket signage, a show is just another item on the timeline. New to Rocket? We check your current TVs and quote signage for the screens and setup you choose.
Your next step
Plan your Digital Signage.
We'll show how an announcement gets on screen and comes off again when the moment has passed.
