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One home for your school’s logos and brand files

Every school has a stretched mascot on a flyer somewhere, usually because the right logo was hard to find. Rocket keeps the approved versions in one folder, so staff can preview them and download a resized JPEG, PNG or WebP that fits the job.

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Students stop at a hallway display showing scanned photos from a 2002 yearbook

Schools and colleges that run on Rocket

  • Baylor University
  • New York University
  • Northeastern University
  • Lousiana State University
  • Emory University
  • Dartmouth College
  • Arizona State University
  • Amherst College
  • University of Maryland
  • Texas A&M University

Why it matters

Old logos keep showing up on new materials

The logo gets redrawn, but the old file lives on in a coach’s downloads and a teacher’s slide deck. Without one approved source, every flyer and shirt order is a guess.

Ideas for Logo and Brand Asset Library

Primary and secondary marks

Store the main logo, the mascot and any wordmarks, each titled with what it is and when to use it.

Light and dark versions

Keep versions for light and dark backgrounds side by side so nobody puts a navy logo on a navy shirt.

Team and club marks

Give athletic and activity logos their own subfolder so each program uses its approved version.

A brand guide PDF

Upload the one-page guide with colors, fonts and do’s and don’ts so the rules travel with the files.

A retired logos folder

Move old marks to a clearly named folder instead of deleting them. They’re still useful for anniversary and history projects.

Approved templates

Store letterhead and flyer templates as PDFs so staff start from the right layout.

How it works with Media Management

Logo and Brand Asset Library, step by step.

Three steps

  1. Create a top-level brand folder

    Add subfolders for school, athletics and activities marks, plus a folder for retired versions.

  2. Describe each file clearly

    Add a title, caption and tags such as “primary,” “dark background” or “mascot” so staff can search for the version they need.

  3. Download the size that fits

    Staff preview the logo, then grab the original or a resized copy for a flyer, slide or web page.

Setups vary by school; your demo confirms what yours will use.

Best practices

Tips to get it right.

Logo and Brand Asset Library tips

  1. Name one brand approver

    Pick who decides which logo versions are current. New marks go in only after that person signs off.

  2. Keep transparent backgrounds

    Upload PNG versions with transparent backgrounds so logos sit cleanly on photos and colored slides.

  3. Send vendors the approved file

    When a printer or booster club asks for the logo, download it from the library instead of forwarding an old email attachment.

  4. Pair it with Rocket Graphics

    Rocket Graphics, Rocket’s design studio for school athletic departments, starts with your logo and school colors already on each template.

Questions

Logo and Brand Asset Library questions

Rocket gives your approved logos and brand files one folder with titles, tags and previews. Staff download the original or a resized copy instead of grabbing whatever is in their downloads.

Your next step

See Media Management in action.

We'll show how your team finds the right photo and puts it to work, start to finish.

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