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Plan your launch timeline backward from the big day

Induction nights, homecoming and building openings don’t move, so the content plan has to fit around them. Start with the date, work backward through review, entry and collection, and decide early what a realistic first release looks like.

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A staff member photographs old school photos with a phone beside a display of a digitized yearbook

Schools and colleges that run on Rocket

  • Baylor University
  • New York University
  • Northeastern University
  • Lousiana State University
  • Emory University
  • Dartmouth College
  • Arizona State University
  • Amherst College
  • University of Maryland
  • Texas A&M University

Why it matters

The event date is set, but the content plan isn’t

Schools often pick a date first and discover the material later. When gathering and review aren’t planned, the last weeks get squeezed and something important misses launch.

Ideas for Launch Timeline Planning

A fixed anchor date

Start with the event you’re launching for and treat it as the one date that can’t move.

A review window

Reserve time before the event for your team to check entries and send corrections.

A collection deadline

Set the date by which every source file for the first release is in hand.

A smaller first release

If time is short, launch the newest class or one sport and add earlier material after the event.

Calendar conflicts

Mark breaks, testing weeks and busy seasons when reviewers won’t have time to respond.

A post-launch phase

Plan when the next collection follows, so material that missed launch still has a date.

How it works with Data Entry & Project Management

Launch Timeline Planning, step by step.

Three steps

  1. Share your target date early

    Tell Rocket your event and date at the start. Timing depends on scope, source quality and your review process, so early notice helps.

  2. Scope the first collection to fit

    Rocket scopes a first collection around your event, and your proposal lists the entry and preparation work for your material.

  3. Hold the review window

    Rocket brings missing details back as entries are prepared, and your team checks them in the time you reserved.

Setups vary by school; your demo confirms what yours will use.

Best practices

Tips to get it right.

Launch Timeline Planning tips

  1. Treat review as its own phase

    Review is often what squeezes a timeline. Give it dedicated weeks, not whatever time is left.

  2. Decide your fallback early

    Agree now on what launches if material runs late, such as the current class only.

  3. Allow for paper and bound books

    Plaques, loose paper and bound yearbooks may need a different route, so raise them at the start.

  4. Check dates with every reviewer

    Confirm each reviewer is available during the review window before you lock the plan.

Questions

Launch Timeline Planning questions

It depends on how much material you have, its condition and how quickly your team can review. Share your target date as early as you can so the first collection can be scoped around it.

Your next step

Talk through your content project.

We'll scope a first collection and agree who does what before any work starts.

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